Julianna Richter will step down as Global CEO of Ogilvy PR at the end of July, concluding a six-year tenure that saw the agency strengthen its earned-media capabilities and deliver sustained business growth.Richter confirmed her departure in a LinkedIn post, while an internal memo from Jon Cook said she is leaving to pursue an opportunity outside WPP. The company said a successor will be announced in the coming weeks.Richter joined Ogilvy in January 2020 after spending nearly two decades at Edelman and a period at advisory firm Waypoint Partners. Recruited by then Global CEO Andy Main, she took charge of the PR business following the departure of Stuart Smith, with a mandate to modernise the agency's communications offering.During her leadership, Richter repositioned Ogilvy PR around an earned-first model that integrated public relations, social media and influencer marketing. She said the business achieved double-digit growth over the period.Beyond leading Ogilvy PR, Richter also served as Chief Marketing and Communications Officer for WPP Open X, the bespoke agency model created for The Coca-Cola Company. Over the past year, she additionally led a cross-functional initiative to unify WPP's influencer capabilities across its network.Her departure comes as WPP undergoes broader strategic changes under Chief Executive Officer Cindy Rose, whose Elevate28 strategy is focused on simplifying the business and restoring growth. The leadership change also follows a series of executive transitions across Ogilvy, including the planned retirement of Global Chief Operating Officer Kent Wertime, as the network continues to reshape its senior leadership.