TEAM LEWIS, a global marketing agency spread across Asia, Europe and North America, has announced version one of Orbital (OS1), a secure AI operating system. It is designed for multi-market organizations to connect insight, creativity, messaging and public-facing delivery.Built by marketers for marketers, Orbital brings together data from across PR, CRM, paid media and web activity. It gives teams a clearer view of the factors shaping reputation, demand and AI visibility — and helps them respond with greater speed and confidence.Marketing teams have access to more data than ever, but turning that information into action, fast, remains difficult. Fragmented platforms, dispersed teams and growing expectations around measurement have made it harder to see the full picture. Orbital has been developed to help close that gap.Version one of the platform is structured around three connected areas:IntelligenceOrbital works with each organization’s own data and context to identify the signals influencing reputation, demand and AI visibility.Creativity It helps teams turn insight into high-quality creative work at pace and at scale. It also keeps the judgement and originality that strong marketing needs.DeliveryOrbital also supports the people representing an organization — from media interviews to keynote presentations and leadership moments — helping them communicate clearly and confidently.Rather than replacing existing marketing infrastructure, Orbital is designed to work alongside it, through API integrations. Client data remains isolated within secure, enterprise-grade environments, supporting the governance and residency requirements expected by regulated industries.Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organizations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action — helping marketing and communications teams work more effectively across markets, channels and teams.”Yvonne van Bokhoven, Chief Operating Officer at TEAM LEWIS, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions — and the responsibility for making them well — remain human.”Orbital is now available as part of TEAM LEWIS’s global offering. Its first release, Orbital OS1, establishes the foundation for an ongoing development programme, with further capabilities planned for future releases.At a glance• One connected system for marketing intelligence, creativity and delivery• Uses data from PR, CRM, paid media and web activity• Designed for complex, regulated and multi-market organizations• Secure, enterprise-grade client environments• Designed to complement existing marketing infrastructure• Combines AI capabilities with specialist human judgement• Orbital OS1 is the first release in a continuing platform roadmap

Global marketing agency TEAM LEWIS has announced the appointment of Fairil Yeo as Executive Vice President, AI and Growth, in a new global role.Fairil will form a key part of the agency’s global strategy to accelerate growth through the strategic application of artificial intelligence, innovation, and modern marketing capabilities. Working closely with leaders and specialists across the global business, he will focus on expanding AI-enabled services and solutions, strengthening strategic partnerships, and helping clients unlock measurable business value through the convergence of technology, creativity, data, and communications.Fairil’s remit will centre on three priorities: accelerating AI-enabled revenue growth across the agency, helping clients navigate and capitalise on opportunities created by artificial intelligence, and scaling AI adoption, capability development, and innovation across TEAM LEWIS globally.This is a boomerang role for Fairil, who previously worked at TEAM LEWIS for 7 years, between 2016 and 2023, including leading the region as Senior Vice President, APAC. He most recently held roles at Accenture Song and Mastercard and brings more than two decades of experience spanning consulting, marketing transformation, digital acceleration, customer engagement, and growth strategies. Having worked with leading organizations across Asia-Pacific, he excels at modernising capabilities to unlock growth, and deliver measurable commercial outcomes through technology, data, and innovation.Commenting on his appointment, Fairil said: “AI continues to create one of the most significant shifts our industry has seen in decades. The opportunity isn’t simply in the adoption of new technology, but to fundamentally rethink how we create value for clients, empower our people, and drive growth.At TEAM LEWIS, we see AI not as a feature, but as a fundamental operating advantage. AI should not sit on the sidelines as a specialist capability. It should be embedded into how we think, create, collaborate, and grow.I’m excited to work alongside our talented leaders and specialists around the world to help clients unlock new opportunities and shape the future of growth through the combination of human imagination and machine intelligence.”Chief Operating Officer, Yvonne van Bokhoven, shared “We are delighted to welcome Fairil back to TEAM LEWIS in this new global role. His track record in client leadership, combined with deep experience across consulting and innovation, makes him uniquely positioned to help accelerate our AI ambitions worldwide.AI is reshaping how brands compete. Fairil will play a crucial role in scaling our AI-enabled services offering to deliver measurable value for our clients.”