India's leisure and experience economy is no longer on the horizon- it has arrived. At the centre of that shift stands Imagicaaworld Entertainment Limited (IEL), one of the country's most recognised entertainment and theme park destinations, now partnering with SGA PR to deepen how its story is told, heard, and remembered.The partnership expands SGA PR's existing investor relations mandate into a full-spectrum public relations and communications role- a signal of both confidence and intent. SGA PR will advise on communications efforts that showcase the group's ambitions and build a sustained, strategically anchored narrative across the segments defining India's next consumer era: travel, leisure, and lifestyle. The mandate spans IEL's portfolio within the Malpani Group- Imagicaa, Aqua Imagicaa, Wet’n Joy, and Sai Teerth Theme Park.Dhimant Bakshi, CEO said: "SGA PR's strength in building industry-first narratives, backed by deep insights through its in-house research capability, will help us bring Imagicaa brand closer to the hearts of  our customers and the wider world of travel, leisure and family entertainment. It is a partnership built for the long game."Rahul Jain, CEO, SGA PR, added: "As India's leisure and entertainment landscape evolves, iconic brands like Imagicaa are actively shaping how consumers engage with experiences, travel, and family entertainment. Our mandate is to build a narrative that goes well beyond visibility. One that creates genuine, enduring brand salience in the lives of Indian consumers."For Imagicaa, this marks a decisive move from campaign-driven communication to an always-on, narrative-led presence, one as ambitious as the experiences it creates. For SGA PR, it is a deepening of purpose, partnering with brands that are not just growing, but defining the categories they compete in. A firm that doesn't chase headlines, but builds the narratives that create them.