boAt Lifestyle has appointed corporate communications veteran Amrit Anand as its new Head of PR & Communications. Anand announced his transition through a LinkedIn post."boAt has built one of India's most iconic consumer brands by combining innovation, design, and a deep understanding of its consumers," Anand shared. "I look forward to contributing to the next phase of its journey.”Anand brings nearly two decades of specialized experience across public relations, reputation management, crisis communications, investor relations, and corporate branding to boAt.His extensive professional trajectory spans nearly two decades of leadership across major consumer tech, financial, and multinational enterprises. Most recently, as Head of Corporate Communications at Zupee, he built the company's communication architecture from the ground up, directing both leadership positioning and high-stakes crisis mitigation strategies. Prior to that, he spent over five years at Paytm, rising to Deputy General Manager of Corporate Communications; during this tenure, he anchored the communication framework for Paytm's high-profile, multi-billion-dollar IPO and steered media relations through intense periods of regulatory and market scrutiny. His experience with public market listings also includes a stint as Corporate Communications Manager at ReNew Power, where he supported cross-border branding and IPO-readiness strategies. Additionally, Anand has managed internal communications, executive alignment, and large-scale employee engagement initiatives within global giants such as Bank of America and Walmart, following earlier career contributions to corporate branding and media relations at Escorts Limited and Amarchand Mangaldas.An alumnus of Jamia Millia Islamia with a postgraduate degree in Journalism and Mass Communication, Anand’s early career includes foundational stints at Escorts Limited and premier law firm Amarchand Mangaldas.