Pinterest has expanded its UK agency roster with the appointment of Words+Pixels and Weber Shandwick as the company sharpens its communications strategy across consumer, corporate and policy engagement.Words+Pixels has been named Pinterest’s UK and Ireland core retainer agency across consumer, B2B and corporate media. Reporting to Jess Brand, the agency will focus on strengthening Pinterest’s positioning around visual search and shopping, while driving relevance through trend-led storytelling and seasonal campaigns aimed at advertisers and brand partners.Pinterest currently works with major brands in the UK market including Dove, Levi’s and John Lewis. The platform recently crossed US$1 billion in first-quarter revenue and reported a record 631 million monthly active users globally, with more than half of its user base made up of Gen Z audiences.The company has increasingly positioned itself as an AI-powered shopping and discovery platform focused on positive and inspiration-led user experiences.Meanwhile, Weber Shandwick has been appointed to support Pinterest’s policy and corporate communications efforts across the UK and Europe. Reporting to Al Tolan, the agency will work on strengthening the company’s corporate profile as Pinterest expands its international operations, develops its AI capabilities and engages with evolving regulatory discussions.Laura Wilkinson-Rea said the new agency structure reflects the platform’s continued momentum and long-term global ambitions.“The UK is a hugely important market for Pinterest and this new structure reflects both the momentum we’re seeing in the business and our long-term international ambitions. With Jess and Al leading our work with Words+Pixels and Weber Shandwick, we have a model that can tell our story with greater impact across consumer, brand, corporate and policy audiences,” Wilkinson-Rea said.