https://theprpost.com/post/14639/

MWW appoints Dave Aglar as chief integrated media & innovation officer

MikeWorldWide has appointed Dave Aglar as chief integrated media & innovation officer, as the agency continues to expand its media, analytics and AI operations.Aglar joins MWW after nearly two decades at Weber Shandwick, where he worked across media, social, influencer and analytics functions.In the newly created role, Aglar will report to MWW founder and CEO Michael Kempner and oversee the agency’s integrated media, research, analytics and creative teams, along with its AI initiatives.The appointment follows MWW’s recent hiring of former FleishmanHillard executive Mike Sacks to strengthen its corporate reputation and advisory business. The agency has also acquired employee communications consultancy HudsonLake and consumer agency Berk Communications.According to the agency, Aglar will work on aligning media, research and creative capabilities across client accounts as brands navigate changing audience behaviour and evolving media consumption patterns.“Dave’s appointment reflects how we’re continuing to evolve MWW for the future, bringing together media, communications, technology, and intelligence in a more connected way,” Kempner said in a statement.Aglar said the opportunity to help shape the agency’s next phase of growth drew him to the role.Over the course of his career, Aglar has worked with brands including General Motors, Kenvue, Mars Incorporated, IBM, Unilever, Nestlé, Verizon, Novartis, PepsiCo and YouTube across consumer, healthcare, technology and corporate sectors.