Turnitin has appointed Axicom as its public relations and social media agency of record in the United States.Under the mandate, Axicom will lead an integrated communications programme spanning strategy, media relations, social media advisory, content development and executive thought leadership.The engagement aligns with a new communications initiative led by Melissa Havel, who serves as Chief Communications Officer at Turnitin.Axicom was selected for its experience across artificial intelligence and technology, as Turnitin continues to strengthen its positioning around the responsible use of AI in education.Turnitin provides solutions focused on academic integrity and writing assessment for educational institutions across secondary and higher education. The company is expanding its communications efforts as educators and institutions respond to the increasing role of artificial intelligence in learning environments.