Aimee Leabon has joined SAP as Global Co-Leader of Public Relations, where she will help lead the company’s global PR function.Sharing the update, Leabon said, “I’m delighted to share that I’ve joined SAP as Global Co-Leader of Public Relations.” She added that SAP’s “leadership in enterprise technology, its culture of innovation, and its global impact” make it an exciting time to join the organisation.In her new role, Leabon will work closely with teams across the business to shape and amplify SAP’s global brand narrative and communications strategy.Leabon brings extensive experience in global communications and brand strategy. Prior to SAP, she served as Vice President, Communications at Blackpoint Cyber and Own Company, where she led communications and digital strategy to drive brand growth and visibility.Earlier, she was Head of Global Communications at Shutterstock, overseeing global communications strategy across multiple international markets and leading earned media and thought leadership initiatives. She has also held a senior communications role at Tapestry, managing corporate media relations and global brand communications.Reflecting on her early days at SAP, Leabon said, “I’m honored to step into this role and to partner with colleagues across the business to help shape and amplify SAP’s story around the world.”