Kaizzen PR has been appointed as the strategic communications partner for Synergia Foundation, an independent strategic affairs think tank led by Tobby Simon, Founder & President.Founded in 1999 and headquartered in Bengaluru, Synergia Foundation operates at the intersection of geopolitics, technology, security, economics and global affairs. Through the partnership, Kaizzen will lead media engagement and strategic communications for the foundation, with an aim to strengthen its voice and visibility across national and international conversations.The mandate will focus on positioning Synergia Foundation’s perspectives and expertise around key developments shaping the global and Indian strategic landscape. Areas of focus will include geopolitical shifts, emerging security challenges, technology and strategic affairs, India’s role in the evolving global order, critical infrastructure, economic security, and the intersection of technology and national security.The partnership comes at a time when geopolitical developments, technological disruption and evolving security concerns are increasingly influencing policy, business and international relations. Through strategic media engagement, Kaizzen will work towards bringing Synergia Foundation’s research, insights and perspectives into relevant public and industry conversations.The engagement is expected to further strengthen the foundation’s presence across media and strategic affairs discussions, while supporting its objective of contributing to informed discourse on issues shaping India and the global order.

Ameeta Vadhera has taken on a new role as Associate Account Director – Brand, Strategy and Marketing at Kaizzen PR in New Delhi. Bringing extensive experience across brand building, strategy, and marketing communications, Vadhera will drive integrated campaigns and strategic initiatives for clients, reinforcing Kaizzen’s position in the dynamic PR landscape.Prior to this, she served at The PRomise Foundation for over six years, most recently as Associate Director, leading brand and communication strategies, knowledge management, and team development. Her previous experience includes roles at PwC, Datt Mediproducts, and KPMG US, spanning partner affairs, HR, and transfer pricing, showcasing her versatility across corporate and strategic functions.Vadhera’s appointment reflects Kaizzen PR’s commitment to strengthening its leadership bench and enhancing its capabilities in brand strategy and marketing for a diverse client portfolio. With her deep experience in communications, Vadhera is expected to contribute significantly to the agency’s growth and creative vision.Her career trajectory highlights a blend of corporate expertise and strategic communications acumen, positioning her as a key driver of impactful campaigns and innovative storytelling in India’s PR industry.