DBS has named Audrey Kuah as its group marketing and communications head. In this role, Kuah will lead the bank’s marketing strategy and advance its “One bank, one brand” objectives, reporting directly to Derrick Goh, DBS group chief operating officer.Kuah brings over 25 years of experience across marketing, media, and financial services in Asia. She has held leadership positions at global agencies including J. Walter Thompson, Dentsu, WPP, and GroupM, managing major accounts and driving regional strategies. She also served as APAC co-CEO of VML and CEO of Wunderman Thompson APAC, focusing on transformation through data and technology.Her career includes senior roles at OCBC Bank as group managing director and head of marketing, global consumer financial services, where she oversaw marketing initiatives across multiple markets.DBS has recently pursued innovative marketing campaigns, including its “SG60: Transforming businesses for the future” livestream, showcasing 60 homegrown brands over 60 hours, and the fourth season of its web series Sparks, highlighting real-life challenges faced by vulnerable groups. Kuah’s appointment aligns with the bank’s focus on advancing its brand and communications across Asia.