Sorta Famous, a next-generation public relations and communications agency known for its culture-driven storytelling and modern brand-building strategies, today announced its official launch in India. The agency enters the market with a mission to redefine how brands earn relevance, influence conversations, and build authentic visibility in an evolving media environment.Founded by Nandini Mahant, Communications Strategist, Sorta Famous. Sorta Famous aims to bridge the gap between traditional PR and contemporary cultural influence. The agency will offer a comprehensive suite of services including brand communications, media relations, digital PR, thought leadership development, creator partnerships, reputation management, and launch strategies for emerging and established brands.“India’s communication landscape is transforming at an incredible pace, and brands today need more than conventional PR—they need cultural intelligence,” said Nandini Mahant, Founder of Sorta Famous. “Sorta Famous is created to help brands show up in ways that feel real, relevant, and resonant. We don’t just chase headlines; we build narratives that people genuinely care about.“At Sorta Famous, our approach is rooted in clarity, creativity, and credibility,” added Mahant. “Whether it’s shaping brand identity, amplifying voices, or driving meaningful visibility, we’re here to build influence that lasts—not hype that fades.”With its India launch, Sorta Famous aims to support high-growth startups, consumer brands, creators, and leaders seeking a strategic storytelling partner that blends editorial instincts with digital-era momentum.The agency will operate remotely across India with plans to establish on-ground teams in key metro hubs in the coming year.