UST has announced the promotion of Tinu Cherian Abraham to Senior Director and Global Head of PR and Media Relations. Based in Bengaluru, he now leads the company’s global PR function across more than 30 countries.In his announcement, Abraham acknowledged the support of UST’s CMO Leslie Schultz and the broader leadership team. He also credited his three member global PR team, Neha Misri, Merrick Laravea and Roshni Das, along with Chief People Officer Colleen Doherty and HR BSE Santhosh Mala Visvesvaran.Abraham has spent more than six years at UST, overseeing global PR operations, government affairs, industry relations and agency partnerships across regions such as the US, UK, India, Spain, Bulgaria and Australia. His earlier leadership roles included Director and Global Head of PR and Media Relations, and Group Manager and Global Head of PR and Media Relations.Before joining UST, he held communications leadership positions at HARMAN India and Ola, managing media relations, crisis communication, product PR and corporate communication. He also previously worked with UST in its earlier phase as UST Global, where he handled traditional PR, digital communications, social media strategy, external engagement and content development.Abraham began his career in engineering with technical roles at Juniper Networks, Cisco and Infosys. He has also served in voluntary leadership roles with Wikimedia India as Head of Communications and Executive Committee Member.With two decades of experience in technology, communications and global media relations, his expanded mandate signals a new chapter in his long standing association with UST.