Tinu Cherian Abraham, Senior Director and Head of Global PR & Media Relations at UST, is set to move on from the technology services company, bringing to a close a significant chapter in a career spanning more than two decades across technology, consumer and multinational organizations.
With 22+ years of professional experience, including 13+ years leading communications for multinational technology and consumer companies, Cherian has built a reputation as a senior communications leader with an unusually broad network spanning Indian and international media, corporate communications leaders, PR professionals and business executives.
At UST, Cherian has led Global PR & Media Relations with a global team and agency network, overseeing communications across 30+ countries. His remit has included corporate reputation, executive visibility, thought leadership, media relations, public relations, government relations, crisis communications.
Over the years, under his leadership, has generated impressive visibility and media coverage for organizations and senior executives across leading global and Indian media, including The Wall Street Journal, Forbes, The New York Times, Harvard Business Review, CNBC, BBC, Financial Times, The Guardian, Fortune, The Australian and Australian Financial Review, among others.
Beyond international media relationships, Cherian has developed deep and long-standing relationships across India's media fraternity, particularly with senior journalists, editors and media leaders covering technology, business and corporate affairs. He also has also developed an extensive network across India's corporate communications and PR professionals called ICG, bringing together the community.
His network and influence extend beyond traditional communications circles. Cherian has a demonstrated ability to connect people, build communities and create relationships that deliver value well beyond the conventional boundaries of a PR function.
He is also known for bringing a strong commercial orientation to communications. During his career, he has helped create opportunities that have translated into multi-million-dollar business outcomes, combining relationship-building, communications expertise and an understanding of business priorities.
Cherian's career has included leadership roles at UST, HARMAN and Ola, alongside earlier technology roles with organizations including Infosys, Cisco and Juniper Networks. His career began more than two decades ago and has evolved from technology into senior global communications and reputation leadership.
As he prepares for his next chapter, Cherian is expected to explore senior leadership opportunities across Global PR, Corporate Communications, Communications, Public Affairs and broader strategic roles where his combination of international and Indian media relationships, corporate reputation expertise, industry network and commercial orientation can create significant value.
People familiar with Cherian's work describe his strength as extending beyond communications: he brings together people, opportunities and organizations - and has the network and credibility to make those connections meaningful.
Commenting on his upcoming move, Cherian said, "UST has been an incredible chapter in my career. I am grateful to my team, colleagues, leaders and agency partners around the world for their trust, collaboration and support. I'm excited about what lies ahead."
His next move is expected to be announced in due course.
