The Marcom Avenue (TMA), one of India’s fastest-growing integrated marketing and communications agencies, has been awarded the Public Relations and Social Media mandate by the Trade Fairs Division of Confederation of Indian Industry (CII) for the 16th International Railway Equipment Exhibition 2025 to be held at Bharat Mandapam on October 15th to 17th 2025. This new mandate win marks a significant milestone for TMA portfolio, reinforcing its capabilities in managing large-scale institutional communications and thought leadership narratives.Under the duties and responsibilities of the mandate, TMA is in the process of planning and and executing a comprehensive communications strategy for CII, encompassing traditional PR, media outreach, social media optimization and campaign development including video campaigns and podcasts. The goal is to strengthen CII’s voice as India’s premier business association, amplifying its policy advocacy, industry initiatives, and global collaborations.A key highlight of this partnership will be the India International Railway Equipment Exhibition (IREE), organised by CII in association with the Ministry of Railways. As Asia’s largest rail transportation event, IREE presents a unique opportunity to showcase India’s advancements in rail technology and infrastructure to a global audience. The Marcom Avenue will play a pivotal role in driving visibility for the event, amplifying conversations across media and digital platforms, and positioning CII as a catalyst of industry-government partnerships. Said – B Thiagarajan, Chairman, Trade Fair Council, CII. “CII is the India’s apex industry and economy policy advocacy body, and serves as an anchor & bridge between India’s private sector and the nation’s growth agenda. With this mandate win, we aim to amplify CII’s role in shaping conversations that matter, whether it’s through policy advocacy, industry transformation, or global forums like IREE. Our focus will be on building meaningful narratives that highlight India’s innovation, resilience, and leadership on the world stage.” Divanshi Gupta, Founder & Director of The Marcom Avenue commented. Through this mandate, TMA will provide a 360-degree PR and digital communications approach, helping CII reach new audiences, strengthen stakeholder trust, and drive greater engagement across its initiatives.