SMFG India Credit has announced the appointment of Yogini Joglekar as Vice President ?Çô Marketing, marking a significant addition to its leadership team. In her new role, Joglekar will lead the company?ÇÖs efforts across brand strategy, public relations, and social media?Çökey areas that are crucial to the company?ÇÖs growth and evolving digital presence.Joglekar brings a rich background in communications, having previously spearheaded corporate communications at Tata Capital. Over the years, she has established herself as a seasoned communications professional with deep-rooted expertise in storytelling, brand positioning, and stakeholder engagement. Her journey into marketing and communications began after a successful stint as a personal finance journalist, which helped her develop a consumer-first approach and strong understanding of the financial landscape.This transition reflects SMFG India Credit?ÇÖs intent to enhance its brand visibility, deepen trust with consumers, and strategically align its communication with business goals. With the financial services industry becoming increasingly competitive and digital-first, her role is expected to drive more integrated and insight-driven campaigns that resonate with diverse audiences.Speaking about the move, industry peers have noted that Yogini?ÇÖs blend of newsroom sharpness and corporate experience positions her uniquely to lead the next phase of the brand?ÇÖs marketing evolution.As SMFG India Credit continues to expand its presence and impact, this leadership appointment signals its focus on strengthening brand storytelling, improving customer outreach, and building deeper relationships with its stakeholders.