Rixos Hotels has appointed Brazen MENA as the strategic Public Relations partner for the launch of Rixos Obhur Jeddah, Saudi Arabia?ÇÖs first true all-inclusive family and lifestyle resort. The appointment follows a competitive pitch process and marks a milestone moment for both brands as Rixos makes its highly anticipated debut in the Kingdom.Located on the shores of Obhur Bay, Rixos Obhur Jeddah represents a bold new chapter in experiential travel, combining elevated hospitality with a vibrant, family-first approach. The resort blends contemporary elegance with Arabian hospitality and features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities, and Jeddah?ÇÖs only dedicated kids?ÇÖ club.Brazen MENA will lead launch communications for the flagship property, with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand?ÇÖs signature ?Çÿall-inclusive, all-exclusive?ÇÖ philosophy. The agency will spotlight the resort?ÇÖs cultural relevance and its role in shaping Saudi Arabia?ÇÖs evolving tourism landscape.The win further strengthens Brazen MENA?ÇÖs growing portfolio in the Kingdom and reinforces the agency?ÇÖs track record in delivering high-impact, locally relevant campaigns for the region?ÇÖs most exciting hospitality brands.Louise Jacobson, Managing Partner at Brazen MENA, commented:?Ç£This is a hugely exciting win for the agency. Rixos Obhur Jeddah isn?ÇÖt just a resort ?Çô it?ÇÖs a game-changing destination that speaks to where Saudi tourism is heading. Our expertise in lifestyle, hospitality, and market-first openings puts us in a prime position to help bring the launch to life and create lasting impact.?ÇÖ?ÇÖMohammed Al-Khatib, General Manager of Rixos Obhur Jeddah, added:?Ç£We are delighted to partner with Brazen MENA at this pivotal moment for the Rixos brand in Saudi Arabia. As a milestone launch, it was essential to find a PR partner who understands the market and brings bold, creative storytelling. Brazen MENA stood out for their strategic thinking, local insight, and passion for lifestyle-driven communications ?Çô we?ÇÖre excited to bring this destination to life together.?ÇÖWith offices in Dubai and Riyadh, Brazen MENA continues to build on its bold new brand platform ?Çô B Ahead, B Brazen, driving greater Visibility, Reputation and Impact across the region.