https://theprpost.com/post/11134/

GCI Health bolsters APAC with Kath Harrison and Eddie Morton

GCI Health, a global healthcare communications agency, has announced two key leadership appointments as it continues to expand its footprint across the Asia-Pacific region and other international markets.Kath Harrison has been appointed to the newly created role of President, International Markets, with a focus on Asia-Pacific, the Middle East, and emerging growth regions. In this role, Harrison will spearhead the agency?ÇÖs strategic expansion and client engagement across dynamic, fast-evolving healthcare landscapes.Joining her leadership team, Eddie Morton has been named Regional Managing Director, Asia-Pacific. Based in Singapore, Morton will work closely with country leads and regional specialists to deepen GCI Health?ÇÖs integrated offering across communications, public affairs, and medical strategy. He will also support Harrison in driving business growth and operational excellence throughout the region.Formerly President, EMEA, Harrison has been instrumental in GCI Health?ÇÖs rapid expansion across Europe and the Middle East. Since relocating to Dubai in 2024, she has led initiatives that have strengthened the agency?ÇÖs presence in the region. Her new appointment reflects GCI Health?ÇÖs ongoing commitment to supporting healthcare transformation in Asia-Pacific and beyond, where demand for strategic healthcare communications is surging across both public and private sectors.?Ç£Increasingly, our global healthcare clients are organizing their business around international markets, where innovation is accelerating and new benchmarks are being set,?Ç¥ said Kristin Cahill, Global CEO, GCI Group. ?Ç£Asia-Pacific remains a major engine of growth and innovation in healthcare. With Kath?ÇÖs visionary leadership and Eddie?ÇÖs deep expertise in the region, we are well-positioned to help shape the future of health for our clients.?Ç¥Morton brings more than a decade of experience in health communications and public affairs across Asia-Pacific. He joins from Sandpiper Health, where he co-led the regional health practice and advised clients on stakeholder engagement, policy strategy, and reputation management. He began his career in journalism before leading government relations and policy at Members Health, the advocacy group for Australia?ÇÖs not-for-profit health insurers. Since transitioning to consultancy, he has guided a wide range of healthcare and life sciences clients in strengthening their voice and influence across the region.?Ç£Asia-Pacific represents one of the most opportunity-rich regions globally, as healthcare evolves from disease treatment to prevention,?Ç¥ said Eddie Morton. ?Ç£I?ÇÖm thrilled to join GCI Health and build on its legacy of excellence, helping our clients connect meaningfully with patients, providers, and systems.?Ç¥As part of this leadership transition, Rikki Jones, current President, Asia-Pacific, will be leaving GCI Health in July to pursue a new opportunity.