The Shortlist, a new boutique recruitment consultancy specializing exclusively in the public relations and communications sector, officially launched its operations in Singapore in May 2025. Founded and led by industry veteran KJ Green, (pictured), formerly a director at 33 Talent, the firm aims to offer a personalized, "high-touch" approach to talent acquisition for both agencies and in-house communications teams.Based in Singapore, The Shortlist is committed to helping clients cultivate stronger, more interconnected communications functions.Green brings over a decade of specialized recruitment experience within the Singapore market, having spent ten years at 33 Talent, rising from consultant to director of PR and communications. Her career also includes a stint as a consultant at Chandler Macleod Group and early experience in the United Kingdom.The decision to establish The Shortlist in Singapore was a natural progression for Green, who has called the city-state home for over a decade. ?Ç£It?ÇÖs where I?ÇÖve built both my career and a strong community in PR and communications recruitment,?Ç¥ she remarked, adding that the "dynamic, relationship-driven market" and strong network support affirmed her decision to launch the new venture.In a competitive recruitment landscape that includes established firms such as 33 Talent, Narrative, Prospect, and MCG, The Shortlist distinguishes itself through a founder-led model. The firm intentionally limits its client engagements to a maximum of five at any given time, a lean approach Green explains allows for ?Ç£maximum focus, trust, and impact.?Ç¥Currently operating independently under DMCG Global?ÇÖs employment licence, The Shortlist also leverages a trusted network of specialists for bespoke projects. Its client portfolio primarily comprises global agencies and brands within Singapore, with the majority of work conducted on a retained or exclusive basis. "Our model is based on quality over quantity,?Ç¥ Green emphasized.While Singapore remains the core focus, The Shortlist has set its sights on future expansion into Malaysia and Indonesia. Green identifies these markets as areas with strong growth in the communications sector and increasing demand for regional talent strategies.?Ç£Our primary strategy is to support local agencies and in-house teams in Singapore, helping them hire and retain the right talent,?Ç¥ Green noted. ?Ç£That said, we?ÇÖre increasingly hearing from global brands looking to establish or grow their comms presence in APAC, and we?ÇÖre well-positioned to support both. Our value lies in deep local expertise with a regional lens."The launch of The Shortlist follows other recent consultancy openings in Singapore's marketing and communications sphere. Last week saw the debut of INFLUENCE, a B2B influencer marketing consultancy co-founded by Arundhati Saha and Pauline Yoong, formerly of PRecious Communications. INFLUENCE aims to assist brands in driving business impact and visibility through tailored influencer strategies that integrate thought leadership, digital strategy, and brand storytelling.