One of India?ÇÖs foremost reputation leaders, Neeraj Jha, has announced the launch of Neeraj Jha Brand & Reputation Advisory, a strategic counsel practice focused on helping businesses build, protect, and enhance their most critical asset?Çöreputation. The advisory?ÇÖs launch is marked by a strategic partnership with the prestigious Institute of Directors (IOD), India, to bring reputation advisory into boardroom conversations, helping boards, promoters, and CXOs navigate the increasingly complex intersection of trust, transparency, and stakeholder expectation.A former Group President & Chief Communications Officer at Bajaj Group, and with leadership roles at Bharti Airtel, HDFC Bank, and Reliance, Neeraj brings nearly three decades of experience at the highest levels of journalism, corporate communications, and strategic brand leadership.?Ç£Reputation isn?ÇÖt just perception?Çöit is the sum of all the promises an organisation makes and keeps,?Ç¥ said Neeraj Jha. ?Ç£In a digitally connected, trust-deficient world, the brands and institutions that thrive will be those who lead with clarity, consistency, and conscience.?Ç¥Through his advisory, Neeraj will provide bespoke counsel to promoters, boards, family offices, and leaders on:?       Brand transformation?       Building narrative infrastructure ?       Reputation risk & strategy ?       Leadership positioning?       Stakeholder trust & narrative managementThe partnership with IOD will focus on integrating reputation foresight into board governance, through curated sessions, whitepapers, and engagement with India?ÇÖs leading business decision-makers.