For decades, PR has been measured in impressions, clippings, and “brand awareness.” But today, Cameo is rewriting the rules. The UAE’s leading performance PR agency has announced Performance PR 2.0, a bold, first-of-its-kind model that transforms PR from a visibility tool into a measurable revenue engine.In an industry where results have traditionally stopped at coverage, Cameo is pushing PR into entirely new territory.The Moment It All Changed Cameo first disrupted the region with a model where clients paid only for secured coverage: No retainers, no vague promises, no guessing. But as the agency grew, something unexpected began to happen: PR wasn’t just generating awareness. It was influencing buyer behaviour and directly driving sales.Footfall. Orders. Downloads. Signups. App usage.All off the back of PR moments.“That’s when it hit us,” says Lara Geadah, Founder & CEO of Cameo Comms. “PR was already driving conversions - we just hadn’t formalized the system that made it happen. Performance PR 2.0 is that system. It’s PR engineered for business impact.”Performance PR 2.0 isn’t an upgrade. It’s a reinvention.It’s built from Lara’s decade of experience across media, social media, events, and real estate, merging the strongest parts of every discipline into one unified model where PR doesn’t just spark attention… it drives action.A New PR Model Built for Business Outcomes Every Performance PR 2.0 partnership follows a rigorous, data-powered structure:It starts with a deep discovery phase, followed by a custom-built strategy for the brand’s category. Cameo then activates a blend of PR storytelling, branded moments, influencers, UGC content, strategic collaborations, and private previews - all crafted to influence behaviour and push consumers toward conversion.Each month, clients share sales or usage data, and Cameo uses it to refine and optimize the campaign, strengthening the commercial impact over time. Only brands that show clear potential are accepted - the program is application-based and highly selective to protect performance.What Performance PR 2.0 Looks Like in Action Unlike traditional PR, this model integrates multiple conversion mechanisms into a single storytelling engine - from UGC ads inspired by PR moments, to ticketed brand experiences, partnership outreach, influencer storytelling, private viewings, creator content, and targeted press designed to convert interest into action.This is PR that behaves like marketing - without losing the credibility of earned media.And the results speak for themselves.Herogo, a food-waste app, increased platform usage after Cameo combined influencers, UGC assets, and targeted partnerships into a PR-led adoption campaign. Quince, an F&B brand, saw a measurable sales lift within three months through curated events and creator-led promotions. And luxury and real estate brands have used the model to generate qualified leads through VIP previews and narrative-driven media features.A Revenue-Sharing Model That Aligns IncentivesPerformance PR 2.0 is priced with a flat management fee plus a commission on every sale. If clients grow, Cameo grows. If they don’t, the agency doesn’t benefit. It’s an accountability-first approach that challenges decades of PR tradition.“Brands don’t just want visibility anymore,” says Geadah. “They want proof. They want movement. They want impact. Performance PR 2.0 finally gives PR the commercial role it deserves.”

In an industry where PR agencies often charge hefty retainers for strategy and consultation, Cameo Communications is redefining the landscape with its performance-based PR model.Traditionally, brands engage PR agencies for a wide range of activities, including strategy development, planning, and brainstorming. While valuable, these services come at a high cost that many innovative businesses?Çöparticularly smaller ones?Çösimply cannot afford. Even larger companies, with in-house marketing teams, may only require assistance with media coverage, not the full suite of strategy and planning. Cameo?ÇÖs performance PR model addresses this gap.Now, businesses of all sizes?Çöespecially SMEs and larger companies with in-house marketing teams?Çöcan collaborate with Cameo without being locked into expensive retainer agreements. Cameo said in a press release that it charges only for the media coverage it secures, not for the time spent attempting to achieve it.Addressing the Industry?ÇÖs Long-standing ChallengesTraditionally, clients have been charged large retainers for services like ideation and pitching, with no guarantee of actual media coverage. This often leads to frustration, as businesses end up paying for time spent on strategy rather than tangible results.Introducing a Fair, Transparent, and Measurable SolutionCameo?ÇÖs Pay-As-You-Go model offers a straightforward, cost-effective alternative to traditional PR. Clients only pay for the media coverage they receive?Çönothing more, nothing less.The process begins with a small fee to create a press kit and any additional content necessary to drive results (a task that clients can also manage on their own). Additional services, such as consultations on securing coverage and preparation of target media lists, are provided free of charge.Once the press kit is prepared, clients pay only for secured media coverage. The cost depends on the size and type of media feature, ensuring that businesses only pay for tangible results. This pricing structure makes the service a low-risk, cost-effective way to gain valuable PR exposure.The Pay-As-You-Go model is ideal for businesses?Çöfrom startups to established brands?Çöthat need media exposure but don?ÇÖt require extensive strategy or planning. For those seeking in-depth strategy, collaboration, or campaign management, traditional PR services remain available. However, for businesses focused solely on securing media placements, Cameo offers a results-oriented, performance-based alternative.Early Success and Growing DemandSince its soft launch two months ago, Cameo?ÇÖs Pay-As-You-Go service has proven successful, onboarding a suite of clients from diverse sectors including real estate, finance, food and beverage, and tech. The service is especially appealing to companies seeking PR exposure but lacking the budget for traditional retainer-based PR.?Ç£We identified a clear need in the market for a service that offers results without requiring clients to pay for strategies they don?ÇÖt need,?Ç¥ said Lara Geadah,, founder and CEO of Cameo Communications. ?Ç£Our model is simple, fair, and transparent. Clients pay only for the coverage secured. We?ÇÖre proud to be the first agency in the UAE to introduce this model, and we believe it will change the industry as more companies realize the value of paying only for performance and seeing measurable results.?Ç¥