PRIUS Communications, the flagship of the PRIUS Brand and Business Partner, recently created a new benchmark by amplifying a national wellness advocacy and brand campaign for Centre for Sight (CFS) ?Çö one of India?ÇÖs leading eye hospital chains ?Çö through a cutting-edge digital-first strategy. The leading PR company gave the campaign, featuring fitness icon Milind Soman, a robust push using a diversified suite of Digital PR tools. The campaign achieved a digital reach of over 17.5 million, amplified by numerous influencers. The digital PR tools deployed by Prius Brand and Business Partner included high-impact influencer collaborations, trending reels, targeted content on hyperlocal digital news platforms, integration with Bollywood and entertainment-centric digital pages, engaging blog narratives, and news articles across health and lifestyle domains. Launched across digital, print, outdoor, and in-clinic touchpoints, the campaign?ÇÖs core message blends emotional storytelling with preventive healthcare messaging. The campaign received exceptional amplification across top-tier entertainment, marketing, and hyperlocal digital platforms. It was prominently featured on PinkVilla, Mama Raazi, and Instant Bollywood, collectively delivering millions of views and engaging vast, diverse audience segments?Çöfrom Bollywood enthusiasts to marketing professionals. Hyperlocal lifestyle pages like What?ÇÖs Hot across Delhi, Mumbai, Hyderabad, Kolkata, Gujarat, and Gurugram fueled the campaign?ÇÖs regional penetration. With extensive influencer integration, the campaign successfully achieved pan-India digital resonance, ensuring strong recall not just in metro cities but also across key regional markets, reinforcing Centre for Sight?ÇÖs position as a national leader in eye health advocacy.Speaking on the healthcare campaign?ÇÖs impact, Baldev Raj, Founder and Chief, PRIUS Brand and Business Partner, said, ?Ç£We don?ÇÖt just amplify campaigns ?Çö we engineer movements. With Centre for Sight and Milind Soman, we successfully amplified a powerful narrative that transcends typical hospital advertising. This campaign redefines how health brands connect with aspirational India ?Çö through purpose, people, and platforms.?Ç¥?Ç£At PRIUS Communications, we bring a decade of objective-led experience in healthcare communications and amplifications with new age PR tools. We have successfully built brand narratives for hospitals, med-tech innovators, wellness chains, and global health campaigns,?Ç¥ added Baldev Raj. With this campaign Prius Communications also exemplifies its expertise in successfully executing brand and healthcare campaigns. Earlier, the company has successfully executed brand and PR strategies and campaigns for Apollo, Narayana Health, Medanta, JP Hospital, Paras Healthcare, SPARSH Hospitals, Enbio, Starkey, Apollo Spectra, among others. 

Prius Brand and Business Partner, the flagship entity of Prius Communications, has revolutionized healthcare communication with innovative campaigns that underscore its unmatched expertise in public relations strategies. The company?ÇÖs recent successful healthcare campaigns for two of its leading Bengaluru-based healthcare providers, upscaled healthcare communication and PR strategies. Of several innovative campaigns this year, two recent PR campaigns for the launches of India?ÇÖs first on-site 3D Printing lab and the World?ÇÖs smallest knee implants achieved unprecedented success. Baldev Raj, Founder and CEO of Prius Brand and Business Partner said, ?Ç£We have had the privilege of executing PR campaigns for some of India?ÇÖs leading healthcare providers over a decade. This year, particularly, we achieved remarkable success in their PR campaigns based on their new initiatives. The overwhelmingly positive response from media platforms reaffirmed the power of our strategic communication approach. It is incredibly fulfilling to see all our campaigns drive meaningful results for our clients.?Ç¥The campaigns led by Prius Brand and Business Partner have successfully brought attention to the technological advancements and personalized patient care offered by healthcare institutions. These campaigns highlighted the hospitals?ÇÖ expertise in advanced care, resonating strongly with audiences across print, digital, and electronic media.?Ç£Over the past eight years, we have had the privilege of managing PR for one of India?ÇÖs top four listed hospital chains, a partnership that continues to thrive. Our mandate has been centered on clinical and corporate positioning, aimed at transformative brand development. Through strategic campaigns and events, we successfully enhanced visibility and strengthened their market presence by an incredible 500%,?Ç¥ said Baldev Raj."The results speak for themselves: over 6,250 coverage pieces, with a PR value exceeding ?155 crore, across 25+ states and Union Territories. Our efforts generated 2,300+ industry stories, 1,000+ authored articles, 3,000+ print coverages, 1,000+ thought leadership features, and 250+ electronic coverages, including 600+ mentions on India?ÇÖs top media Network. These campaigns exemplify the transformative power of strategic communication and the remarkable outcomes we consistently deliver for our clients,?Ç¥ added Mr. Raj.Recent innovative campaigns have not only increased public awareness of technological advancements in hospitals but have also underscored the importance of effective communication strategies in reshaping healthcare narratives. These efforts have contributed to the increased and important role of strategic healthcare communication. The agency has worked on successful campaigns for a range of healthcare organizations and focuses on developing communication strategies that highlight client achievements and industry leadership.