In a notable career move, Aakriti Thakur has taken on the role of Head of Brand & PR at Paras Health, bringing over a decade of expertise in strategic brand management, public relations, corporate communications, digital marketing and business management. Known for her innovative approach to enhancing customer experiences and building strong brand narratives, Aakriti has established herself as a leader in the space. She was previously associated with Healthians as a founding member & AVP - Brand & Marketing, where she played a pivotal role in its growth and market positioning.Her contributions to the field have earned her several prestigious accolades, including:•ET Inspiring Women Leader, 2024•Brand & Marketing Visionary of the Year 2024, by Exchange4Media •Excellence in Strategic Brand & Marketing Leadership by ET •BW Marketing 40 under 40, 2023•Times Leaders of Tomorrow In her new role, Aakriti is expected to continue her journey of excellence, leveraging her expertise to shape strategic communications and drive impactful initiatives in the healthcare space.