https://theprpost.com/post/8639/

Ardent announces PR partnership with The Fred Hollows Foundation

The Fred Hollows Foundation has appointed independent full-service agency Ardent to lead its upcoming PR campaign following a competitive pitch.The Australian-owned Ardent will support the Foundation with earned media relations, ambassador recruitment, influencer engagement, and social media amplification for its two major 2024 fundraising events: Fred?ÇÖs Big Run and the Sydney Harbour Hike.With a 30-year legacy, The Fred Hollows Foundation has restored sight to over 3 million people across 25 countries, including Indigenous Australian communities. The campaign, powered by Ardent's strategic creativity, aims to build awareness and loyalty among a new generation of supporters.Esther Au, Head of Communications at The Foundation, highlighted the role of community events in advancing their mission to eliminate avoidable blindness globally. Ardent COO Elouise Hahn praised the partnership, crediting the agency?ÇÖs holistic approach and creative solutions.This appointment adds to Ardent?ÇÖs growing list of not-for-profit clients, including Whiddon, Action on Poverty, HeartKids, Spinal Cure, and several leading schools.(Image: The Ardent Communications Team)