Aarti Yadav has moved on from Tata Consumer Products, where she was responsible for communications across the company’s food and beverages portfolio.During her tenure at Tata Consumer Products, Yadav worked across communications for both established and emerging brands. Her role also involved reputation-building initiatives, strategic partnerships and integrated communication campaigns.Yadav brings over 15 years of professional experience to her career in communications. She began her career in broadcast journalism before moving into corporate communications, building expertise across brand and consumer PR, reputation and crisis management, and strategic storytelling.Over the course of her career, she has worked across the FMCG, lifestyle and entertainment sectors, with a focus on media engagement, narrative building and stakeholder communication.Her next professional move has not yet been disclosed.

Aduro Communications has secured Bahlsen, the renowned biscuit brand, as its latest client following a competitive four-way pitch.The agency has been tasked with managing Bahlsen's social media, press, and influencer programmes in the UK, as well as supporting key campaigns in 2025. Notably, there was no previous agency handling the account.Aduro will oversee communications during major sales periods starting this autumn, covering Bahlsen?ÇÖs entire product range, including popular brands like Choco Leibniz and Pick Up!.Bahlsen UK Marketing Manager Michelle Green expressed her enthusiasm for the partnership, stating, ?Ç£We are incredibly impressed with Aduro?ÇÖs expertise and commitment to their approach. Having a true partnership with an agency is critical to drive impact and we?ÇÖre excited to start delivering standout and salient campaigns together, putting Bahlsen into the hearts and minds of UK consumers.?Ç¥Aduro Communications founder and MD Natalie Luke also shared her excitement, adding, ?Ç£After adding some of the nation?ÇÖs favourite tea brands to our portfolio last year, next on the list had to be our favourite biscuits. We couldn?ÇÖt be prouder to add Bahlsen to the Aduro stable, in what has been a stand-out year for the business across all sectors.?Ç¥Bahlsen now joins an impressive roster of clients at Aduro, including TATA Consumer Products (Tetley/Teapigs), Kerry Dairy Consumer Products, Hain Daniels Group, Homebase, and Pharmacare.