Aduro Communications has secured Bahlsen, the renowned biscuit brand, as its latest client following a competitive four-way pitch.The agency has been tasked with managing Bahlsen's social media, press, and influencer programmes in the UK, as well as supporting key campaigns in 2025. Notably, there was no previous agency handling the account.Aduro will oversee communications during major sales periods starting this autumn, covering Bahlsen?ÇÖs entire product range, including popular brands like Choco Leibniz and Pick Up!.Bahlsen UK Marketing Manager Michelle Green expressed her enthusiasm for the partnership, stating, ?Ç£We are incredibly impressed with Aduro?ÇÖs expertise and commitment to their approach. Having a true partnership with an agency is critical to drive impact and we?ÇÖre excited to start delivering standout and salient campaigns together, putting Bahlsen into the hearts and minds of UK consumers.?Ç¥Aduro Communications founder and MD Natalie Luke also shared her excitement, adding, ?Ç£After adding some of the nation?ÇÖs favourite tea brands to our portfolio last year, next on the list had to be our favourite biscuits. We couldn?ÇÖt be prouder to add Bahlsen to the Aduro stable, in what has been a stand-out year for the business across all sectors.?Ç¥Bahlsen now joins an impressive roster of clients at Aduro, including TATA Consumer Products (Tetley/Teapigs), Kerry Dairy Consumer Products, Hain Daniels Group, Homebase, and Pharmacare.