MY PR, the Italian corporate communications and reputation advisory firm, has appointed Sergio Pisano, the former CEO of Hill & Knowlton Italy, as its first partner. Pisano will collaborate with founding partners Giorgio Cattaneo, CEO, and Stefania Mercuri, COO, as part of the agency's senior leadership team to drive its next growth phase.Pisano brings a wealth of experience to MY PR, having led Hill & Knowlton Italy since 2021. Before that, he was general manager and CEO of iCorporate, where he played a pivotal role in growing the company from a start-up in 2014 to a well-established business. His career also includes positions as general manager of Publicis Consultants Italia and heading the corporate and financial division at Mavellia MS&L (now MSL).MY PR, which has a 22-person team, has doubled its fee income over the last three years and is gearing up for its 2025-2028 strategic plan. This plan focuses on expanding the firm?ÇÖs services, team, and exploring new opportunities both in Italy and internationally. MY PR is already part of the GlobalCom PR network, which operates in more than 70 countries.Commenting on the appointment, Cattaneo said, ?Ç£We chose Sergio as our new partner because we share the ambition of being able to innovate the offer and business model of consulting companies in the PR sector.?Ç¥Reflecting on the firm's journey, he added, ?Ç£Our entrepreneurial journey started 25 years ago and has developed mainly in two practices, corporate & finance and brand & innovation. The next chapter will be made up of new platforms and consultancy services as well as operational activities useful to the communication and marketing departments and C-levels of our customers and the market.?Ç¥Cattaneo also highlighted upcoming initiatives: ?Ç£Fresh approaches and new communities for content creation and talent communication management, a revamped strategic advisory platform, and the development of new skills in broadcasting and analyst journalism are some of the topics that we will address together with Sergio and those who will join this journey.?Ç¥