B2B tech agency Fight or Flight has enhanced its media training capabilities with the launch of an AI-powered tool that simulates a real-life reporter interview.Media TrAIner, powered by Chat 4o, offers two key functions that previously required the expertise of a seasoned journalist: generating mock articles based on mock interviews conducted with clients during media training, and providing detailed feedback on trainees' responses. This tool complements existing media training programmes and works in conjunction with a human media trainer.For article production, Media TrAIner creates mock articles in the style of target reporters, offering a realistic simulation of post-interview scenarios.The tool's immediate and detailed feedback on interview responses identifies areas for improvement, enabling more focused training. Media TrAIner addresses, for example, how bridging techniques could have been used to address difficult questions and ensure key messages are delivered effectively. It can also highlight where a spokesperson's answers could have been strengthened by incorporating relevant data points.FoF North America chair Tim Fry, with over two decades of agency and in-house experience, explained that the concept for Media TrAIner stems from his own early career media training, which was conducted by a former ABC News White House correspondent. The journalist's challenging interview style prompted Fry to make common interview mistakes, such as repeating negative language and making lengthy, rambling statements devoid of key messages. This experience provided him with a valuable, albeit difficult, lesson in effective media training.?Ç£Nothing instills the rules of media training like a bruising article resulting from an interview. Generating mock articles is time consuming, though. With Media TrAiner, what once took several hours of a trainer?ÇÖs time can now be accomplished in minutes with a well-trained GPT.We?ÇÖre not just using Media TrAIner for spokesperson training; our teams are using it for analysis of past interviews and insights on clients?ÇÖ competitors,?Ç¥ Fry said.
