The Public Relations Council of India (PRCI), in collaboration with Birla School of Communication, recently hosted a national conclave on the theme ?Ç£Redefining Public Relations in the Changing Environment.?Ç¥ The event commenced with the ceremonial lighting of the lamp and the BGU Anthem (Kulgeet), setting an atmosphere of reverence and anticipation for the day ahead.Dr Ashok Kumar Panda, Chairman of PRCI and Convenor of the National Conclave, kicked off the event with a thoughtful welcome address, offering an overview of the agenda and emphasizing the significance of the conclave in advancing PRCI's mission. The Chief Guest, Prof. P.P. Mathur, Vice Chancellor of BGU, delivered a thought-provoking speech that explored the intersection of education, communication, and public relations, emphasizing how academic institutions play a pivotal role in shaping the future leaders of the industry.Adding to the discussion, R.N. Mahapatra, Senior Executive President of PRCI, shared his insights on the dynamic landscape of public relations and PRCI's vital role in influencing it. Geetha Shankar, National President of PRCI, followed with an impassioned address, reaffirming the council?ÇÖs dedication to innovation and excellence in the field. Her sentiments were echoed by M.B. Jayram, Chairman Emeritus & Chief Mentor of PRCI, who shed light on the council?ÇÖs strategic vision and achievements.The event also marked the launch of the "Book of Abstracts," a significant contribution to both academic and professional conversations within the PR industry. A highlight of the conclave was the inauguration of PRCI?ÇÖs new chapters in Singapore, London, and Kuwait by Prof. P.P. Mathur, reflecting the council's expanding global footprint.Dr Shiv Shankar Das, Associate Dean of the School of Communication, expressed his gratitude in a vote of thanks, acknowledging the efforts of all participants and organizers. The valedictory session, which began with the PRCI Anthem, included warm welcomes and floral presentations to the distinguished guests.Dr Ashok Kumar Panda closed the event with a reflective address, encapsulating the key learnings from the discussions. Chief Guest Jalada Kumar Tripathy, Chief Information Commissioner of Odisha, and Guest of Honour Rajesh Jha, Director of NIFT Bhubaneswar, delivered inspiring remarks, stressing the wider significance of the conclave's theme. Guest of Honour Prof. B.K. Das, Registrar of BGU, and Dr. Vinay Kumar, Director & Secretary of PRCI, also contributed valuable insights.The session concluded with the presentation of mementos to the honored guests, a summary of the conclave?ÇÖs discussions by Dr Gyanaranjan Mishra, Assistant Professor at BGU, and a final vote of thanks by Nirakar Das, General Secretary of PRCI.