Audi Middle East has appointed The Romans, an independent creative communications agency, as its new PR partner in a three-year contract aimed at boosting the brand's presence across key markets in the region. This partnership comes as Audi prepares for a series of upcoming marketing initiatives that highlight its commitment to sustainability, innovation, and electric mobility.Elmir Arnautovic, Communications Director at Audi Middle East, emphasized the importance of this collaboration in light of the rapidly evolving mobility sector. He commented: "Audi is entering an exciting and critical new phase. To successfully grow our brand during this period, we need fresh ideas and integrated thinking. The Romans impressed us with their ability to use PR as a true brand-building tool, standing out from the conventional approaches we often see in the industry."The Romans, known for taking on projects that challenge the status quo, expressed enthusiasm about the partnership. Joe Lipscombe, Partner at The Romans, shared: "Audi is one of the most iconic automotive brands globally, and its focus on design, innovation, and sustainability is truly inspiring. The goals they've set are ambitious and challenging, and we're eager to bring our unique strategic and creative expertise to support Audi in this transformative time for the industry."The partnership aims to help Audi navigate this competitive era while reinforcing its leadership in the automotive sector.
