Global strategic communications and advisory firm Concerto has announced the appointment of Cedric Roux as Managing Director for the Middle East. Based in Dubai, Roux will spearhead Concerto?ÇÖs growth and operations across the region, focusing on strategic communications, business intelligence, and public affairs.Concerto's CEO, Fran?ºois Hurstel, expressed enthusiasm about the appointment, stating, "We are proud to strengthen strategic ties between the Gulf, Africa, and France. Cedric?ÇÖs expertise in these regions complements our diverse pool of experts. We are thrilled to have him on board."Roux brings a wealth of experience to the role, having previously served as UAE General Manager and Global Chief Transformation Officer at Richard Attias & Associates. His background spans emerging markets and social inclusion projects for major financial institutions across France, the UK, and Africa.Commenting on his new position, Roux said, "Concerto?ÇÖs entrepreneurial spirit and client-focused approach have driven its success in high-growth markets. Joining the team feels like a natural step, and I look forward to providing strategic counsel to government and business leaders on critical regional issues."Concerto's expansion into the Middle East aims to foster deeper connections between the Gulf, Africa, and France, furthering its influence in these high-growth markets.