Global healthcare communications firm Real Chemistry has acquired Singapore-based Spurwing Communications, marking the launch of its first strategic Asia-Pacific hub as it expands its presence across the region.The acquisition strengthens Real Chemistry's footprint in APAC, a market the company says is becoming increasingly important for healthcare innovation and access to new therapies. The combined business aims to deliver more integrated, data-driven and locally relevant communications services to healthcare clients across the region.Kath Harrison, Group President, International Growth at Real Chemistry, said the deal would enhance the company's ability to help clients create measurable business impact through connected engagement strategies tailored to diverse APAC markets.Founded in Singapore, Spurwing Communications has worked with pharmaceutical companies, healthcare organisations and multinational brands throughout the Asia-Pacific region. Following the acquisition, founder-CEO Emma Thompson will continue to lead the business in the newly created role of President, APAC Growth, reporting to Harrison.Thompson said joining Real Chemistry would allow the agency to broaden its services while retaining its regional expertise and senior advisory approach. She added that the company plans to expand its APAC operations and introduce additional capabilities, including analytics and artificial intelligence, while continuing to support existing clients.Real Chemistry CEO Shankar Narayanan described the acquisition as a key milestone in the company's global growth strategy. He said expanding in APAC would strengthen the firm's ability to support clients across the full commercialisation journey, from strategic planning to stakeholder engagement, in one of the world's fastest-growing healthcare markets.

After nearly seven years at Real Chemistry, Chuck Hemann has joined Highwire as chief integration officer.In this newly created role, Hemann will focus on identifying, implementing, and integrating both new and existing strategic services across the agency. His goal is to drive integrated programs that deliver tangible business results for clients. He will develop integrated, omni-channel solutions that align with the evolving marketing and communications landscape.Hemann brings extensive experience in integration from his previous role at Real Chemistry, where he led the growth of the social and digital media activation department and co-led the firm's analytics department. He also has client-side experience from Intel, where he built the digital analytics department and co-developed the company?ÇÖs first digital hub in Singapore.