The Sway Effect, a New York-based PR and branding agency, is launching a new division called Sway Forward, dedicated to developing long-term brand strategies that drive sustainable growth and success. Led by industry veteran Mitch Markson as Chief Creative Officer, Sway Forward aims to help clients break free from short-term thinking and focus on building resilient brands with a clear vision for the future.Markson, who brings nearly three decades of experience from top agencies like Ogilvy and Edelman, will leverage his expertise to encourage clients to think forward and prioritize long-range strategizing. Through proprietary tools and workshops, Sway Forward will empower brands to adopt a more futuristic approach, ensuring they remain relevant and competitive in an ever-changing market.The launch of Sway Forward coincides with The Sway Effect's five-year anniversary and marks a significant expansion of the agency's capabilities. By addressing the common pitfall of short-term thinking, Sway Forward is poised to make a meaningful impact on the industry and help clients achieve lasting success.Jennifer Risi, Founder-CEO of The Sway Effect, notes: "Most brands are rooted in the next few months, but true longevity depends on thinking 18, 24, 36 months ahead."