In the wake of the Supreme Court's Dobbs decision, which revoked the constitutional right to abortion, Weber Shandwick leaders decided to take their own initiative to address the 2022 ruling. Led by the late Angela Mears, then New York’s chief creative officer, the team aimed to protect women’s digital privacy amid growing concerns for those seeking reproductive health information online.This effort culminated on June 24, the second anniversary of Dobbs, with the launch of the Vagina Privacy Network (VPN). Created in partnership with MSI Reproductive Choices and the Electronic Frontier Foundation, this online portal helps women safely search for abortion care or reproductive health information without leaving a digital trail. The VPN provides a step-by-step guide for online identity protection, including links to free, secure web browsers. This digital toolkit is especially crucial in states with abortion restrictions.Last month’s VPN rollout featured activations in three states where abortion rights are banned (Indiana, Tennessee) or severely restricted (Georgia). VPN-branded burner phones with recordings of the digital privacy toolkit were distributed at marches marking the anniversary of Roe vs. Wade being overturned, and to grassroots partners. Billboards were also erected in state capitals to ensure legislators got the message.Pam Jenkins, Weber Shandwick’s chief public health officer, emphasized that the agency will continue supporting VPN, utilizing influencers and trusted female thought leaders to raise awareness of the site.The ultimate goal remains clear: safeguarding women's digital privacy.