KateCo.PR, a leading Australian public relations agency, announced the addition of Allkinds, an Aussie self-care brand focused on tweens (ages 8-12), to its growing beauty portfolio.This strategic partnership leverages KateCo.PR's extensive experience in the beauty sector, specifically their expertise in crafting impactful communication campaigns. The agency's dedicated beauty team will spearhead all communication efforts for Allkinds, encompassing exciting new product launches, innovative product features, and strategic gifting initiatives. Additionally, KateCo.PR will provide ongoing support to Allkinds' spokespeople, fostering a dynamic conversation surrounding the crucial yet often overlooked topic of tween and teen skincare.Allkinds' focus on creating fun, effective, and age-appropriate self-care products resonates strongly with KateCo.PR's values. The brand's commitment to clean, vegan formulas free from harsh chemicals aligns perfectly with the growing demand for transparency and safety in beauty products, particularly for younger audiences.Kate Keane, Managing Director, KateCo. PR, said: "We are thrilled to welcome Allkinds to our client stable - a brand that exudes fun while delivering carefully designed products for kids and teens. It is wonderful to watch our agency?ÇÖs beauty and wellness portfolio continue to grow under the guidance of our Senior Account Director and beauty guru, Hannah O?ÇÖLoughlin and we look forward to seeing the exciting PR plans our beauty team and Allkinds roll out together. Watch this space!"This strategic partnership comes at a pivotal time for the tween skincare market. Allkinds' dedication to providing effective and safe products resonates with this growing market segment. With KateCo.PR's strategic communication expertise on board, Allkinds is poised to solidify its position as a leader in the fun and functional tween skincare space.