Life360, a leading family safety app, has reappointed Sydney-based creative communications agency History Will Be Kind (HWBK) as its communications agency of record in Australia, following a successful six-month partnership.HWBK will continue to build, protect, and elevate Life360's brand image within the Australian market. Their work will encompass ongoing PR efforts designed to educate both media and consumers about the app's features and benefits.This builds upon HWBK's previous work with Life360, which included launching the Triple Tier membership program and a suite of new features like emergency response, data breach alerts, and identity theft protection.Lizzy Chadwick, Group Account Director at History Will Be Kind, said: "The juggle is real for many families, as parents are left to coordinate pick-ups and drop-offs, after school clubs and social commitments. All whilst promoting their kids?ÇÖ independence, as they start learning to drive or socialising alone. That?ÇÖs why we?ÇÖre pleased to be helping Life360, as it arms families with the tools they need to stay safe and connected, be it online, in the comfort of their home, or on the open road."Life360's renewed partnership with HWBK adds to the agency's growing list of recent client wins and re-appointments, including Durex, Sanitarium Weet-Bix, and Sharesies.