V Spark Communications, one of India’s leading public relations agencies, today announced it is rebranding as Fizz PR, effective immediately. The new name and identity reflect the agency’s evolution from a Delhi NCR focused PR firm into a full-spectrum communications partner for ambitious brands across India and international markets, with the same leadership, team, and client relationships that have driven its growth to date. The agency’s new digital home, www.fizzpr.com, goes live today. “We didn’t just want a new name; we wanted a name that captures how we actually work. Great PR isn’t quiet. It’s the spark that gets people talking, the fizz that makes a brand impossible to ignore. That’s the energy we bring to every campaign, and now our name says it too,” said Kanika Chhabra, Founder of Fizz PR. The rebrand is a response to how much the agency and the industry have changed. Attention is no longer earned through press releases alone; it is earned across media, digital, social, and creator ecosystems simultaneously and increasingly across borders. Over the past several years, V Spark’s work had already outgrown its name: campaigns spanning multiple Indian metros, cross-border narratives for global clients, and integrated programs that go well beyond traditional media relations. Leadership described the move as a graduation, not a reset. “This isn’t a reset,it’s a graduation. Everything that made V Spark a trusted partner stays exactly the same. We’re just showing up with a name and a look that finally match the energy we bring to our clients’ brands,” Chhabra added. The new identity is built on the convictions that have guided the agency from the start: earning attention rather than renting it, with every campaign starting from what genuinely deserves to be heard; acting as an extension of the client’s team rather than a vendor at arm’s length; treating media, digital, social, and international channels as one integrated narrative, since that is how audiences actually experience a brand; and using energy as a strategy — momentum and speed designed to make brands impossible to ignore. Fizz PR retains the full expertise that built V Spark’s reputation as a top PR agency in Delhi NCR, spanning Technology & SaaS PR, Startup & Growth PR, Healthcare & Pharma PR, Consumer & Lifestyle PR, Real Estate & Infrastructure PR, IPO PR, Government Relations,and Celebrity & Personal PR, delivered for clients across Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and beyond. Alongside the new name, the agency is formally expanding into International PRhelping Indian brands build media presence overseas and supporting global companies entering the Indian market. It is a natural next step for a team that has already spent years managing cross-border narratives for clients. Nothing changes in terms of who clients work with day to day; what changes is the ambition, with Fizz PR positioning itself as a more contemporary, integrated communications partner built for how brands actually earn attention today. Fizz PR will continue to operate from its Delhi NCR base while expanding its footprint across key Indian markets and internationally. The agency’s existing case studies, client results, and team will migrate to the new brand, with more details available on the newly launched website.
