Golin has named Kim Allain as associate creative director, further strengthening its creative team in London.Kim Allain joins Golin from MSL UK, where she served as creative lead for four years. During her tenure, Allain spearheaded multiple award-winning campaigns, including Puma’s Cali Star Challenge. Her extensive experience also includes roles at Talker Tailor Trouble Maker and Cake, where she developed creative strategies for clients such as Deliveroo, Subway, and Currys. Additionally, Allain has managed high-profile talent partnerships for Mastercard, notably its sponsorship of The Brit Awards.In her new position at Golin, Allain will report to Al Wood, who was recently promoted to chief creative officer. She will play a key role in driving creative excellence across Golin’s diverse client portfolio."Kim is a brilliant and passionate creative with an impressive portfolio of culturally-connected work," said Al Wood. "As we continue to grow our team and expand our ambition for earned-led, integrated creative solutions, Kim was the natural choice. I’m excited to see the innovative contributions she will bring to our agency."Allain expressed her enthusiasm for joining Golin: "Our industry is in a time of significant change and evolution, and Golin felt like the perfect place for me to continue my professional growth. The work from Al and the team is incredibly impressive, and I’m eager to bring my experience in culture, entertainment, and audience engagement to Golin’s creative offerings."