Pure Consulting, a prominent Saudi consulting firm, has announced the appointment of Peter Bellini, a seasoned professional with experience at Edelman and WPP, to lead its new International Communications unit. This strategic unit, launched in line with the Kingdom’s Vision 2030, was unveiled on Monday, 3rd June 2024, at the Saudi Management Consultants Association (SAMCA) Forum.Peter Bellini brings nearly fifteen years of experience from a twenty-year career at top global agencies, where he has excelled in creating integrated, insight-driven communication strategies. His roles have spanned senior positions at WPP in the Middle East with Hill & Knowlton and Ogilvy, as well as a decade at Edelman across the UK, India, Indonesia, and the UAE, which prompted his move to the Middle East in 2018. Bellini began his career in communications with the UK Conservative Party.Speaking about his new role at Pure Consulting, Bellini remarked, “The opportunity to build and grow the best international communications offer to deliver the narrative of Saudi Arabia’s transformation to the world is a hugely exciting challenge. By combining a deep understanding of the local context and vision, exceptional local and international insight, and the best communicators globally, we will help Saudi engage the world in its transformation in the most relevant and effective way.”Anas Al Safi, Managing Partner at Pure Consulting, shared, “After announcing this new unit at the SAMCA Forum, the response from potential clients has been phenomenal. Our clients have expressed a strong desire to work with partners who deeply understand the Saudi context and vision. This demand has highlighted the need for a homegrown offer that can contribute to the nation's progress. We are thrilled to have Peter on our team, with his passion for the Kingdom’s vision and his comprehensive understanding of its international communication needs.”The newly formed Pure International Communications unit will provide international communication strategies for Saudi clients aiming to reach critical global audiences, from investors to tourists.Pure Consulting, established in 2014, employs 100 professionals in its Riyadh and Jeddah offices. The firm leverages extensive local and global expertise in strategy, marketing, and communications to empower its team, partners, and community to realize Saudi Arabia’s ambitious future. Led by industry leaders in Saudi Arabia, Pure Consulting is committed to driving transformative endeavors and helping organizations navigate a rapidly evolving world. The team’s shared commitment focuses on delivering sustainable impact and driving positive change through strategic initiatives.

Pure Consulting, a leading Saudi consulting firm, has launched a new international communications unit at the Saudi Management Consultants Association (SAMCA) Forum. The unit, inspired by Vision 2030, will bring together a deep understanding of the local context and vision, exceptional local and international insight, and the best of the worlds communicators to deliver Saudi Arabia’s narrative to the world.Anas Al Safi, Managing Partner, Pure Consulting, speaking at the SAMCA Forum, said: “At Pure Consulting we have always had a strong guiding vision to build a Saudi consulting firm that competes with the best of international firms. The launch of our new International Communications unit, aligned with Vision 2030, is a logical next step. Clients here in Saudi Arabia are looking for partners who understand the local context and vison, who contribute more substantially and sustainably to the growth and prosperity of the nation, and who can deliver Saudi Arabia’s narrative to the world in a highly relevant and effective manner. This new unit will do just that.”Pure International Communications will offer international communications strategy for Saudi clients looking to communicate with critical international audiences from investors to tourists.Pure Consulting is a leading Saudi consulting firm established in 2014 with 100+ employees in offices in Riyadh and Jeddah, Saudi Arabia. With accumulated local and global expertise in strategy, marketing, and communications Pure Consulting empowers its team, partners, and community to realize the ambitious future of Saudi Arabia. An exceptional team of industry leaders in Saudi is driven by a profound purpose and passion to lead transformative endeavors, helping public and private organizations succeed in a rapidly evolving world. The team is inspired by a shared commitment to delivering enduring sustainable impact for people and the community through the crafting of strategies that resonate and drive positive change.