Enthral has been appointed as the communications agency on record for Celsius in Australia and New Zealand following a pitch process.The partnership began with Celsius’ C-Store Rave event in Melbourne’s Brunswick suburb, headlined by Cyril. According to the company, tickets for the event sold out within an hour and generated a combined earned PR and social reach of 40.5 million.More recently, Celsius activated its partnership with the Aston Martin Aramco Formula One Team during the Australian Grand Prix through an early morning run club event that drew more than 1,000 participants.Andrew Brooks, head of marketing ANZ at Celsius, said Enthral had exceeded expectations as the brand’s earned media partner and credited the agency’s media coverage efforts with helping increase brand visibility in the market.Alongside the Celsius win, Enthral has also secured the communications account for IHG Hotels & Resorts after a pitch. The agency had previously worked with the hospitality company on a project basis, including a campaign for Holiday Inn Express featuring a scented alarm clock concept.Following the account wins, Enthral has expanded its team with several senior appointments.Hayden Isaacs has joined as business director from Dentsu Creative. His previous experience includes roles at WhiteGREY, Leo Burnett and Cummins & Partners.Tatsiana Baibak has joined as PR and content group account director in Melbourne from Bastion Agency, while Jade Glashoff joins the Sydney office in the same role from Gate 7.The agency has also appointed Paige McLaren and Sally Muul as senior creative producers in Sydney.The developments come as Enthral marks its 12th anniversary and introduces a new earned-first agency positioning.

Enthral has been selected as the exclusive Australian public relations agency for Atlantis, The Palm, and Atlantis The Royal in Dubai. The appointment follows a rigorous pitch process involving four agencies vying for the opportunity to manage public relations, influencer strategy, celebrity partnerships, content creator collaborations, and brand alliances for both resorts in the Australian market.Hannah Cole Public Relations Manager, Atlantis Dubai, said: "Enthral?ÇÖs pitch demonstrated a deep understanding of our brand and properties, along with impressive strategic and creative approach. Together, our goal is to showcase Atlantis Dubai as the must-visit destination for Australian travellers; we?ÇÖre excited to work with Enthral to continue to elevate the experience and connect with a broader audience."

Storytelling agency Enthral has bolstered its creative prowess with the appointment of Mark Tompkins as Creative Director.Tompkins brings a wealth of experience to the table, boasting 20 years in the industry across agencies like TBWA, DDB, Clemenger, and Ogilvy in both Australia and London.This hire signifies a strategic shift for Enthral, traditionally known for its journalistic storytelling approach. Managing Director Cameron Smith explains the decision:Tompkins said: ?Ç£I started freelancing with Enthral and quickly realised I wanted to make the agency my next permanent move in my career. Beyond Enthral?ÇÖs impressive client list, they produce quality work that I know I will be proud to be a part of.?Ç¥This move positions Enthral to expand its creative offerings while staying true to its storytelling roots.