Enthral has been selected as the exclusive Australian public relations agency for Atlantis, The Palm, and Atlantis The Royal in Dubai. The appointment follows a rigorous pitch process involving four agencies vying for the opportunity to manage public relations, influencer strategy, celebrity partnerships, content creator collaborations, and brand alliances for both resorts in the Australian market.Hannah Cole Public Relations Manager, Atlantis Dubai, said: "Enthral?ÇÖs pitch demonstrated a deep understanding of our brand and properties, along with impressive strategic and creative approach. Together, our goal is to showcase Atlantis Dubai as the must-visit destination for Australian travellers; we?ÇÖre excited to work with Enthral to continue to elevate the experience and connect with a broader audience."

Storytelling agency Enthral has bolstered its creative prowess with the appointment of Mark Tompkins as Creative Director.Tompkins brings a wealth of experience to the table, boasting 20 years in the industry across agencies like TBWA, DDB, Clemenger, and Ogilvy in both Australia and London.This hire signifies a strategic shift for Enthral, traditionally known for its journalistic storytelling approach. Managing Director Cameron Smith explains the decision:Tompkins said: ?Ç£I started freelancing with Enthral and quickly realised I wanted to make the agency my next permanent move in my career. Beyond Enthral?ÇÖs impressive client list, they produce quality work that I know I will be proud to be a part of.?Ç¥This move positions Enthral to expand its creative offerings while staying true to its storytelling roots.