London-based branding and design consultancy, Start Design Group, has appointed The PR Stop. as its PR agency in India. Cognizant of the value and impact that stakeholder engagement and reputation management hold, Start Design Group has appointed The PR Stop. to build upon and create recognition for Start Design Group’s brand purpose and identity in India. With innovative thinking and insight-led engagement, The PR Stop. will enhance Start Design Group’s market presence in India through strategic media relations, focused messaging, and thought leadership. Speaking on the appointment, Rohini Saldanha, Founder, The PR Stop., said, “I am happy to be partnering with a global agency like Start Design Group and appreciate the trust they have reposed in me to help drive growth. My focus will be to build on Start Design Group’s globally strong and differentiated positioning and create brand salience and affinity for it in India and South Asia. I will leverage my expertise to formulate and execute communication strategies that perfectly align with Start Design Group’s vision of driving innovation at the intersection of design and brand solutions.” Specialising in content development, media relations, crisis management, brand positioning, and strategic counsel, The PR Stop. is a one-stop brand communications company that recognises the transformative power of strategic communication in shaping brand perception and driving organizational success. The company's current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I.