PRtainment Media and Communications has announced its appointment as the official PR partner for DRRK Foods' flagship brand Crown Rice, a leader in the premium rice segment. This collaboration is set to enhance Crown Rice?ÇÖs brand presence across India, driving greater awareness of its unique product offerings like 100% premium quality basmati rice.PRtainment Media will lead an integrated PR strategy to highlight Crown Rice?ÇÖs commitment to providing nutritious, flavorful rice options to today's health-conscious consumers, ensuring the brand's voice resonates across traditional and digital platforms.Vikram Marwaha, Joint Managing Director of DRRK Foods Pvt Ltd, said: "We are delighted to collaborate with PRtainment Media, a team that understands our passion for quality and innovation. Their deep understanding of our brand values and commitment to storytelling makes them the ideal partner to help us elevate Crown Rice?ÇÖs market presence. With their expertise, we are confident that our unique product offerings will reach a broader audience?Ç¥.Nidhi Sabbarwal, Director and Co-Founder of PRtainment Media and Communications PL, states: "We are excited to take on the PR mandate for Crown Rice. This collaboration enables us to apply our expertise to highlight Crown Rice's exceptional offerings. Our strategic approach will boost the brand?ÇÖs visibility and strengthen its position in the premium rice market. We aim to engage a larger audience, enhancing its market presence while emphasizing its dedication to quality and innovation."This partnership represents a significant milestone for Crown Rice as it plans to scale new heights in the Indian market, while PRtainment Media takes charge of crafting captivating campaigns that resonate with modern consumers.

DRRK Foods Pvt. Ltd., a renowned producer of premium quality basmati rice, has announced a strategic partnership with a leading digital marketing agency, Team Pumpkin. This collaboration aims to strengthen the digital presence of DRRK Foods Pvt. Ltd. flagship brand, Crown Rice. As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.We are excited to embark on this journey with our digital marketing partner, says Amit Marwaha, Managing Director at DRRK Foods Pvt. Ltd. Our goal is to enhance the visibility and engagement of Crown Rice, solidifying its position as a leading choice for the consumers.?Ç¥ This collaboration is expected to enhance thepositioning of Crown Rice, says Vikram Marwaha, Joint Managing Director at DRRK Foods Pvt. Ltd. With its success in the market, Crown Rice has proven itself as a top choice for premium basmati rice. Now, we are looking to build on that success by boosting its visibility and engagement. We have high expectations from our digital partners to help us achieve this goal. Together, we aim to solidify Crown Rice position even further and ensure it remains a preferred brand for consumers?Ç¥ he added.Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice, ensuring consistent brand messaging and engagement with consumers.Swati Nathani, Co-founder of Team Pumpkin, remarked, ?Ç£We are truly excited about our partnership with Crown Rice. As a leading digital marketing agency, we understand the importance of innovation and excellence in today competitive landscape. Crown Rice dedication to quality and 5 decades of experience in paddy sourcing, aligns perfectly with our values at Team Pumpkin. Together, we are confident that our collaborative efforts will not only elevate the Crown Rice brand but also set new standards of success in the market.