A new global survey by WE Communications, an integrated communications agency, reveals a significant gap between executives' high expectations for AI and their organisations' concrete plans for communicating its adoption. While 83% of surveyed business decision-makers (including C-suite executives, senior management, and executive directors) are optimistic about AI's potential, less than half (37%) have established programmes to amplify its impact.The survey, titled "Bridging the AI Expectation Gap: Effective Communication Strategies," polled 2,900 executives and technology business decision-makers to understand how AI is impacting organisational culture, trust, and business communications.Key Findings:  Vision-Action Gap: Despite high optimism, most organizations lack a plan to fully capitalize on AI's potential. Only 17% are actively changing current behaviors to fully leverage AI's impact.  AI Communications Imperative: While recognizing the importance of clear communication, only 37% actively communicate AI's benefits internally.  Call for Collective Transparency: Nearly three-quarters (74%) of respondents believe their organizations should be more transparent about AI use compared to vendors and partners.  AI Opportunities: Customer service (47%) is seen as the area most likely to benefit from AI adoption, followed by Marketing & Communications (46%) and Product Development (45%).  AI Concerns: Security risks (92%) top concerns around AI adoption, followed by over-reliance on AI (58%) and job displacement (52%).Effective Communication is Key:The survey underscores the critical role of effective communication in driving AI adoption. WE Communications offers a range of services to help organizations bridge the AI expectation gap, including:  AI Engagement & Communications Strategy Development  Company Transformation Narrative Refresh  Executive Communications & Thought Leadership  Crisis & Issues Preparedness Plan Updates  AI Narrative Workshops & Storymaking  Executive AI PlatformOrganisations must act quickly to engage stakeholders with clear and compelling communication about AI. By bridging the expectation gap, companies can lead their employees and customers through a new era of AI-driven innovation and growth.