Victim Services Toronto (VST), a lifeline for those impacted by crime or sudden tragedy, has joined forces with Strategic Objectives, a leading PR agency. This strategic partnership aims to significantly increase public awareness of VST and the comprehensive support they offer.Strategic Objectives, now VST's agency of record, will develop a year-long PR programme. This programme will showcase the breadth of VST's services, encompassing everything from safety planning and emotional support to advocacy and crucial referrals.The programme kicked off this week, coinciding perfectly with National Victims and Survivors of Crime Week in Canada. Throughout the year, targeted campaigns will highlight key services, primarily focusing on the Toronto market. However, a national campaign will champion the relaunch of Reclaim, a program specifically designed to help human trafficking survivors across Canada eliminate fraudulent and coercive debt.The communication strategy will bring VST's unique initiatives to the forefront. These include:Trauma Dog Programme: Specially trained canine companions offering emotional support to victims.Revamped Reclaim Programme: Aiding human trafficking survivors across Canada by removing fraudulent debt from their records, empowering their recovery.Victim Crisis Response Programme: Providing immediate support to families and individuals navigating the aftermath of a crime or sudden tragedy.This collaboration with Strategic Objectives aims to ensure that individuals in need are aware of the crucial support readily available through Victim Services Toronto.Victim Services executive director Carly Kalish said: “Every year, our organisation supports thousands of people across the city during the toughest moments of their lives, yet we remain Toronto’s best kept secret. We want to increase our profile and know that Strategic Objectives is the right communications partner to help us. We have long admired their team for its smart approach to raising awareness for difficult and sensitive topics, especially its work to end human trafficking. We can’t wait to work together to help foster a thriving community where people feel safe, supported and empowered.”