WebX Integrated Marketing Solutions, a boutique PR firm, has announced its rebrand to BrandArc Reputation Advisors. The new name reflects the firm?ÇÖs evolution into a reputation-first communications consulting practice, focused on providing strategic public relations and reputation advisory services to startups, scale-ups, and high-growth businesses.Founded in 2022, the firm began with a mission to support founders in building narrative clarity and long-term brand credibility. Over the past three years, it has expanded to work with clients across sectors such as SaaS, B2B enterprise tech, personal finance and wealth management, age-tech, venture capital, and purpose-led businesses?Çöwithout losing sight of its startup roots. With this evolution, BrandArc moves beyond the traditional agency model, positioning itself as a strategic partner offering long-term reputation counsel.Commenting on the rebranding, Shashank Bharadwaj, Managing Partner, BrandArc Reputation Advisors, said: ?Ç£BrandArc reflects the arc of a brand?ÇÖs journey?Çöfrom its first pitch to lasting public trust. Our role has always been to walk alongside founders, offering honest counsel and narrative clarity at every stage of growth. The rebrand simply aligns with the work we?ÇÖve already been doing and captures our role as advisors who are deeply invested in our clients?ÇÖ growth journeys?Ç¥.BrandArc positions itself not as a traditional agency, but as a strategic partner to founders, CXOs, and comms teams?Çöhelping shape the brand?ÇÖs public voice, manage reputation risks, and drive narrative momentum at every stage of growth. The new identity underscores the firm?ÇÖs focus on building lasting reputation capital and supporting clients through critical milestones.The rebrand includes a refreshed visual identity, new website, and expanded offerings tailored to the evolving needs of high-growth companies.

The Indian Communicators Group (ICG) has released its 2024 Salary Survey Report, a comprehensive analysis of salary trends within the communications industry. This report, spearheaded by industry experts Shashank Bharadwaj and Nanda Padmanabhan, marks a significant milestone in addressing the longstanding absence of standardized benchmarks for roles and compensation in the field. The 2024 ICG Salary Survey Report is the culmination of extensive research conducted among approximately 700 in-house communications professionals, representing a diverse range of sectors and industries. Through a combination of qualitative and quantitative methodologies, the survey provides valuable insights into salary ranges, job satisfaction, and gender trends within the industry. Key findings from the report include:  The median salary for in-house communications professionals across experience ranges stands at Rs.35L, with notable disparities between male and female salaries.  Salary satisfaction is closely correlated with income levels, with higher salaries leading to increased job satisfaction.Women in the communications field face challenges related to gender parity, with fewer women in senior roles and a decline in representation as experience levels increase.   While more young women enter the workforce, they are paid significantly less than men at similar experience levels. However, the pay gap narrows at higher experience levels.  The majority of respondents believe agency salaries fall short of in-house salaries for comparable roles.Communication professionals identified language & communication skills, relationship management, and domain expertise as the most crucial skillsets.The 2024 ICG Salary Survey Report not only sheds light on current compensation trends but also serves as a guiding tool for professionals to advocate for fair recognition and compensation within the industry. With a focus on empowering individuals to navigate their career trajectories effectively, this report is a valuable resource for communication professionals seeking to understand and benchmark their worth in the field.