The true strength of an organisation does not lie in its high-tech infrastructure, but in the people who turn dreams into goals and goals into achievements through their relentless dedication. A company’s foundation day marks not just a date on the calendar, but the beginning of a journey that shapes its identity. For PR 24x7, one of India’s leading regional PR agencies and North India’s most prominent regional PR agency, Foundation Day is a celebration of the steps that transformed a small one-room office into one of the country’s top regional communication firms.The organisation celebrated its Foundation Day with great enthusiasm, warmth and team spirit. A review meeting was also held to reflect on areas requiring improvement, so the team can polish their skills, overcome gaps, and strengthen PR 24x7’s work and reputation with renewed energy.As part of the celebrations, PR 24x7 honoured a group of exceptional employees who demonstrated not only hard work throughout the year, but also upheld the company’s values and contributed fresh energy to the organisation. The recognitions were divided into three major categories:Promotion CategoryEmployees who consistently excelled in performance and inspired the teams and skills were acknowledged. Awardees included:Ramprasad Jaiswal, Ankuj Rana, Rohit Dholiya, Tabish Badar and Ranu Bairagi.Newcomer of the YearThis category applauded talent that made a significant impact in a short span. Ishika Gour was recognised for her remarkable contribution.Star of the YearTeam members who showcased exceptional creativity, consistency, and commitment to the company’s mission and vision received this honour. Awardees included:Abhishek Vishwakarma, Shivani Tandon, Ankuj Rana, Narendra Vishwakarma and Vikas Rajora.Addressing the team, Dr Atul Malikram, Founder of PR 24x7, said:"Every small step eventually becomes history. 3rd December reminds us that dreams—big or small—can be achieved with determination. PR 24x7 is not just an organisation; it is a journey of learning, growth, and delivering excellence to our clients, the media and our team. The achievements we celebrate today are rooted in the trust placed in us. The employees honoured today are the true driving force behind our continued success. In the coming years, we aim to set new benchmarks in technology, innovation and quality."Tejaswini Gulati, Managing Partner, PR 24x7, added:"A company’s stability comes from its team and its consistency in delivering quality work. Over the years, PR 24x7 has proven that challenges can be transformed into opportunities through a united approach and persistent effort. The enthusiasm we witness on Foundation Day strengthens our collective resolve. We are committed to offering not just services, but strategies that elevate our clients’ brands. Whether it is regional communication or digital PR, excellence remains our focus."The awards were not merely performance-based but also recognised honesty, dedication, and the ability to stay positive and resilient under pressure—qualities that define PR 24x7. The celebrations concluded with a team dinner at a local restaurant, further strengthening the sense of unity and shared purpose. The team reaffirmed its commitment to client-first and media-first values—the pillars that have shaped the company’s journey.PR 24x7 has worked with hundreds of leading brands across entertainment, FMCG, lifestyle, technology, healthcare, non-profit, and corporate sectors. With a strong presence in more than 20 states, the company monitors over 1500 keywords daily, tracks 650+ newspapers and 50+ magazines, and continues to set new benchmarks in content, media intelligence and communication excellence.With decades of experience and one of the strongest regional media networks in the industry, PR 24x7 stands not merely as a company but as a trusted communication partner. Foundation Day 2025 sent out a clear message—PR 24x7 is committed to moving ahead with better technology, an exceptional team, and the unwavering trust of clients and media.

Authored by Atul Malikram, PR Consultant & Founder PR 24x7In an era dominated by technology, one element stands out as the true trendsetter: data. As businesses navigate the complexities of the digital landscape, the demand for data expertise has skyrocketed. In this tech-driven age, data analytics has transcended its role as a mere tool, evolving into the secret sauce that shapes audience-tailored PR strategies with tangible results.Gone are the days when data analytics was confined to the realms of consumer insights and business intelligence. Today, it plays a pivotal role in unraveling the mysteries of SEO progress, media reach, earned media, and audience behavior. The power of data lies not only in its ability to provide insights but also in its capacity to guide businesses toward finding the right solutions for their clients at precisely the right time.The Rise of Data Analytics in PR StrategiesIn the dynamic world of public relations, precision is paramount. Crafting effective PR strategies requires a deep understanding of the target audience, their preferences, and the ever-changing media landscape. Here, data analytics emerges as a game-changer, offering PR professionals a wealth of information to make informed decisions.By leveraging data analytics, PR experts can identify trends, analyze consumer behavior, and tailor their messaging accordingly. The ability to anticipate and respond to market shifts in real-time is invaluable. Whether it's adapting to changes in media consumption habits or fine-tuning communication strategies based on audience sentiment, data-driven PR approaches are rewriting the rules of engagement.Unveiling the Impact on SEO ProgressSearch Engine Optimization (SEO) is the heartbeat of online visibility. In the digital age, businesses rise and fall based on their search engine rankings. Data analytics plays a pivotal role in optimizing content for search engines, ensuring that businesses not only get noticed but also resonate with their target audience.PR campaigns heavily rely on effective SEO strategies to secure media placements and increase visibility. By analyzing keyword performance, monitoring search trends, and understanding the intricacies of algorithms, data experts can fine-tune PR content for maximum impact. This symbiotic relationship between data analytics and PR not only boosts online presence but also enhances the overall effectiveness of communication efforts.Navigating the Media LandscapeIn the dynamic world of media, understanding the effectiveness of PR campaigns is crucial. Data analytics provides a comprehensive view of media reach, helping PR professionals identify the most impactful channels for disseminating their messages. Whether it's traditional media, social platforms, or emerging digital channels, data-driven insights enable PR experts to allocate resources strategically and maximize their reach.Unlocking the Potential of Earned MediaEarned media, a coveted outcome of successful PR campaigns, is now within close reach thanks to data analytics. By monitoring and analyzing media coverage, PR professionals can identify opportunities for amplifying positive coverage and mitigating any negative sentiments. Real-time data allows for agile adjustments to PR strategies, ensuring that the earned media landscape remains favorable and aligned with organizational objectives.Meeting Client Needs in Real TimeThe ultimate goal of any PR campaign is to find the right solution for the right client at the right time. Data analytics facilitates this by providing actionable insights that go beyond traditional guesswork. PR professionals armed with data expertise can adapt and evolve their strategies in response to changing market dynamics, ensuring that their clients remain ahead of the curve.The Future of Data Expertise in PR and TechAs we move further into the age of tech dominance, the demand for data expertise in PR, Media, and Tech is expected to soar. Businesses that embrace data-driven decision-making and integrate data analytics into their PR strategies will not only stay competitive but also thrive in an ever-evolving landscape.In conclusion, data is the real deal in the contemporary business environment, and its role in shaping PR, Media, and Tech strategies cannot be overstated. The integration of data expertise is not just a trend; it's a necessity for those looking to craft impactful PR campaigns, navigate the intricate media landscape, and stay ahead in the dynamic world of technology. The future belongs to those who harness the power of data to inform, innovate, and elevate their PR and Tech endeavors.