Current Global MENAT appoints Luanne D’Souza to lead high-profile campaigns

The PR Post Bureau |

Current Global MENAT, part of the Middle East Communications Network (MCN), has appointed Luanne D’Souza as its new Account Director, marking a pivotal step in the agency’s expansion journey.

Bringing over a decade of experience, Luanne has a proven track record of delivering award-winning, social-first campaigns for high-profile brands such as Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive, and Marriott Bonvoy. At Current Global MENAT, she will oversee a diverse portfolio that includes New Balance, Dubai Holding Entertainment, and Heinz. Her previous roles span respected organizations like Sticky Ginger, Art Dubai, and Sweetwater MEA.

Peter Jacob, Managing Director of Current Global MENAT, expressed his enthusiasm for the hire: "We launched Current Global MENAT to redefine what a future-focused, earned-first agency looks like in our region. Luanne’s expertise in social and influencer strategies aligns perfectly with our vision of creating human-first connections. Her energy and fresh perspective will be invaluable as we continue to deliver for our clients and expand our offerings."

Reflecting on her appointment, Luanne D’Souza said: "Joining Current Global MENAT is an exciting step in my career. The team’s earned-first approach, innovative mindset, and impressive roster of clients set them apart. I’m eager to contribute to their award-winning legacy and help shape 2025 as a defining year for the agency."

Since its launch just three years ago, Current Global MENAT has established itself as a powerhouse in the region, blending the strategic capabilities of a global agency with the agility of a boutique firm. The agency’s accolades include PRCA MENA and PRCA Platinum Small Agency of the Year 2024, 14 wins at the MEPRA Awards, and certifications such as Great Place to Work and Best Mental Health Support in PR at the mentl Awards.

With Luanne’s addition, Current Global MENAT continues its mission to elevate the role of social, influencer, and earned media strategies in driving impactful, conversation-led campaigns across the Middle East and North Africa.