Sapience Communications, a London-based corporate communications and digital marketing agency, has opened a new office in Dubai Media City. This move supports the agency's expansion in the Gulf, the broader Middle East, and India.
Dubai Media City, a hub for digital and creative industries, is home to several global and local media brands, making it an ideal location for Sapience's growth strategy in the region. The new office will be led by Irina Bond, who brings experience from Barclays Capital, the European Bank of Reconstruction and Development (EBRD), and a successful healthcare consultancy business.
Iain Allison, a board advisor based in Dubai, is a former broadcast media marketing executive with experience running Indian operations for an international investment bank and co-founding a successful payments business that became Xoom, acquired by PayPal.
Leading Sapience's Indian clients, including DLF, is Shubhi Grover, an award-winning PR and brand management professional with a master's in public communications from the London School of Economics. She is supported by Sanjana Chawla, the digital marketing lead specializing in influencer marketing, lead generation, and digital strategies.
Co-founder and CEO Richard Morgan Evans, who has strong ties to the Middle East, regularly visits the region to support the company's presence. Sapience’s notable clients in the region include Zayed Sustainability Prize, Qatar Insurance Group, and SISCO Holding.
Richard Morgan Evans commented: "We are pleased to announce the opening of our Dubai office, a strategic commitment to our clients in the Gulf and Middle East markets. Our Dubai office will also enhance our ability to support clients from India in achieving their growth goals. I am also happy to be able to capitalise on my long association with the Middle East and the network of strong relationships I have established. India too is increasingly a country where we are building up a presence and our Dubai office allows us to better help our clients from India achieve their growth goals.”
Irina Bond, senior consultant Middle East and India at Sapience Communications, commented: “I am excited to help Sapience pursue its growth ambitions and use my business and marketing experience to assists its clients in the region with their own expansion plans. I have thoroughly enjoyed all the meetings I have had with a variety of businesses from a broad range of sectors in recent months and I look forward to further strengthening our bonds with them and forging new partnerships and relationships among companies in the UAE, India and beyond.”
