Ex-Eulogy honchos launch new PR powerhouse Woosah

Adgully Bureau |

Susie Dullard and Phil Borge-Slavnich, former directors at Eulogy, are taking their expertise to the next level with the launch of their own agency named Woosah.

Dullard, a seasoned strategist with eight years at Eulogy, boasts experience at Weber Shandwick and Four Agency Worldwide. Her impressive client list includes Headspace, Coca-Cola, and National Grid.

Borge-Slavnich, a Eulogy veteran with two separate tenures as managing director, also brings a wealth of experience from agencies like 1000Heads and Threepipe. His clients have ranged from Pride in London to Oracle.

The agency's name, inspired by a scene in "Bad Boys II," signifies a state of composure. As Borge-Slavnich explains, Woosah embodies a two-fold approach: identifying untapped communication opportunities for clients and fostering a sense of calm and confidence amidst challenges.

Their decision to strike out on their own stems from a desire to leverage their senior experience in an industry increasingly reliant on automation. They believe clients crave seasoned guidance, and Woosah offers just that – a blend of senior expertise with an agile delivery model.

Dullard echoes this sentiment, highlighting a yearning to return to a more hands-on approach, something senior agency roles often limit.

Woosah hits the ground running with their first client, Equity Energies, a sustainability consultancy from the FTSE 100 listed DCC. Woosah played a key role in developing Equity Energies' brand and communication strategy, with plans for future campaigns in place.

Equity Energies' marketing director, Toby Costar, is effusive about Woosah. He highlights their infectious enthusiasm, storytelling prowess, and ability to meet tight deadlines.

Woosah promises a fresh perspective in the communications landscape, combining extensive experience with a dynamic approach.