philmCGI, Pune-based award-winning animation and visual effects studio behind acclaimed titles such as Dhurandhar and Dhurandhar: The Revenge, Stranger Things, Sacred Games and Jubilee, has appointed ElevenUP as its strategic communications and social media partner for its PAN India mandate.
Under the mandate, ElevenUP will lead philmCGI’s integrated communications programme across corporate storytelling, media relations, digital presence, thought leadership, strategic brand positioning, and social media management. The partnership aims to strengthen the studio’s visibility across platforms while building a stronger industry narrative around its creative and technological capabilities. Speaking on the association, Anand Bhanushali, Co-Founder and Managing Director, philmCGI, said, “As philmCGI continues to grow across larger and more ambitious projects, it was important for us to partner with a team that understands both storytelling and strategic brand building. ElevenUP has already played a key role in amplifying conversations around our recent work and bringing greater visibility to the craft behind it.” Adding to it, Arpan Gaglani, Founder and Managing Director, philmCGI, said, “At philmCGI, our focus has always been on letting the work speak for itself, but as the scale and ambition of our projects grow, building stronger visibility around the creative process becomes equally important. We see ElevenUP as a strategic partner in helping us shape a more defined brand voice and bring greater attention to the innovation and storytelling that powers our work.” The mandate further adds to ElevenUP’s growing portfolio of brands across entertainment, lifestyle, hospitality, and consumer sectors, signalling strong momentum for the agency’s integrated communications and digital practice. Commenting on the partnership, Upasana Puri, Founder, ElevenUP, said, “philmCGI represents the kind of creative excellence that is shaping the future of visual storytelling in India. With a strong understanding of India’s evolving media landscape, our focus is on building culturally relevant narratives, driving meaningful industry conversations, and strategically positioning philmCGI as a leading voice in the future of visual storytelling through impactful communications and sustained media visibility.”Through this partnership, ElevenUP aims to strengthen philmCGI’s industry presence and spotlight its craft, innovation, and contribution to the future of visual storytelling in India.
