Former PwC India Chief Marketing and Communications Officer Nandini Chatterjee has shared her perspective on the distinct roles played by public relations, advertising, marketing, communications and public policy within organisations.
In a LinkedIn post, Chatterjee noted that while these disciplines are often used interchangeably, each serves a unique purpose. She highlighted the importance of understanding their individual functions and aligning them effectively to strengthen business outcomes.
Using a simple analogy, Chatterjee explained how the five disciplines contribute differently to shaping perception, building reputation, engaging stakeholders and driving business objectives.
According to her, the real impact emerges when organisations bring these functions together in a coordinated manner rather than treating them as separate silos. She emphasised that alignment across communications, marketing, advertising, public relations and public policy can help businesses create a stronger and more consistent presence among stakeholders.
